Right, last week was absolutely mental, which is why I'm only getting to this rather late... I need some blogger / Twitterer advice. Before tomorrow.
I have a lovely client who wants to get some of the people he works with to take up social media. He's asked me to come in and teach them how to use Twitter and how to write good blog posts.
I have explained to him that I am not the best person for this job and that I know lots of social media experts that I can recommend, but he is adamant that because I understand good writing, I should be the person to undertake this little exercise. I've reluctantly agreed to come in to their offices tomorrow and have an informal chat about what to do and what not to do. And now I'm freaking out.
Obviously, seeing this social media will be related to the business, they have to be careful what they say. I can explain that the internet is forever, that Twitter / the blogosphere is not a good place to have a heated argument etc... But what else?
I'm drawing up a basic copy checklist for what makes a good blog post (from a writer's perspective, so it's things like 'include a strong headline' and all that jazz) and explaining the basics of how Twitter works (seeing most of them haven't ever Tweeted before), but I would really appreciate any pointers you can give from your own experience.
I would be most grateful for any advice at all.